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The UAE has a strong technological bent, which has helped the country stay up with global developments. However, when the pandemic hit in 2020, office workers immediately moved to remote working, and PropTech soon became a business imperative. 

Landlords, property managers, and occupiers used COVID-safe digital interaction solutions like virtual tours, electronic rent payments, visitor management systems, and automated lease abstraction to deal with the crises' aftermath. When 2021 dawned, it brought a new scenario that focused on accommodating the 'new normal' and preparing businesses for long-term hybrid working. The 'new normal' was merely reverting to the status quo. Many firms are still attempting to figure out which hybrid model would work best for them in the long run as we begin 2022. As a result, the role of PropTech will grow in important business talks and inspire new advancements.

PropTech Trends to look for in 2022

Let's take a look at some of the big PropTech innovations that experts have described as game-changers at various post-COVID real estate events:

• Increased demand for virtual home tours

Virtual tours are on their way to becoming a staple of the real estate industry. While it was crucial during the pandemic year, virtual home tours will be more widely used since they are convenient, time-saving, and simple to use.

Given the benefits, there will be a spike in interest regarding PropTech, thereby making home tours quite easy. Virtual home tours, of course, will never be able to replace in-person visits. It will, however, be a useful tool for realtors and prospective clients who want to look at various homes before selecting a few of the best to visit in person.

• AI-assisted smart personalisation

Realtors may now quickly access relevant data on people trying to purchase or sell properties online and through social media platforms, which they can use to attract more clients and, as a result, increase their profit margins. This can be accomplished by using AI techniques to personalise their messaging to suit prospects' demands.

Unfortunately, real estate brokers have been hesitant to embrace personalisation and include it into their marketing plans. People will expect more from the real estate sector as they become accustomed to using a variety of services that make decision-making easier in their daily lives. In light of this, realtors will need to shift their focus to smart, advanced AI technologies for lead creation and conversion.

• Predictive analytics and Big Data

Big Data has been successfully used in a variety of industries to give customised marketing and results via search engines and social media platforms. Similarly, Big Data in real estate might open up a slew of new possibilities, transforming functions all the way down the value chain. Although there was enough data accessible, the lack of analysis left a lot to be desired. In 2022, this is about to change.

• eSigning will grow in popularity

Anyone with an internet connection may now sign and send real estate documents from one area of the world to another. Realtors may secure faster deal closing and increased flexibility with the use of cloud-based tools without investing too much time and effort. Because of the pandemic, this trend has been accelerated, and the worldwide signature market is now experiencing only upward growth, producing enormous changes in the world of property notarization.

We believe that the PropTech market will develop exponentially in 2022 and the upcoming years. With the growth of PropTech, real estate finance will transform. Our Signature Habitat service is fueled by technology and good product brokerage, as well as the history of Dubai's freehold property market. Contact us now!